International Digital Marketing Manager at American Express in the UK!

Embark on a Global Marketing Journey as an International Digital Marketing Manager with American Express!

Job Title: International Digital Marketing Manager – Shape the Future of Global Merchant Engagement

Location: United Kingdom (Offering Flexible Hybrid and Remote Work Options)

Compensation: Highly Competitive Salary Package Plus Performance-Based Bonus Incentives

Employment Type: Full-Time, Permanent Position

American Express is actively seeking a dynamic and results-driven International Digital Marketing Manager to spearhead impactful digital and Above-The-Line (ATL) marketing initiatives across our key international markets. This is a unique opportunity to play a pivotal role in driving merchant acquisition strategies and accelerating our global expansion within the Global Merchant & Network Services (GMNS) division. As a valued member of our LAC & Digital Marketing team, you will be instrumental in elevating awareness and transforming perceptions surrounding American Express acceptance, particularly among small business owners.

This position offers you the chance to join a globally recognized brand, renowned for its unwavering commitment to supporting customers, colleagues, and communities, and for driving meaningful progress on a global scale.

Your Key Responsibilities Will Include:

Strategic Digital & ATL Campaign Leadership:

• Conceptualize and execute comprehensive digital marketing campaigns designed to significantly enhance awareness and consideration of Amex acceptance.
• Leverage insights from previous campaigns and in-depth market analysis to continuously refine and evolve our digital channel and ATL media strategies.
• Optimize the channel mix and budgetary allocations to maximize campaign performance across diverse regions and platforms.
• Champion media innovation while rigorously adhering to brand safety guidelines and maintaining brand integrity.

Creative Development & User Journey Optimization:

• Develop compelling and engaging creative assets, messaging, and seamless user journeys that align perfectly with campaign objectives and target audience needs.
• Ensure all campaigns are fully compliant with regulatory requirements, consistently aligned with brand guidelines, and flawlessly executed across all targeted geographies.
• Collaborate closely with internal technology teams to optimize campaign tracking mechanisms, enhance user experience (UX), and refine digital journeys.

Performance Measurement & Data-Driven Optimization:

• Establish robust success metrics and comprehensive tracking systems for each campaign to ensure accurate performance measurement.
• Conduct in-depth analysis of campaign performance data, generate actionable insights, and implement data-driven strategies for continuous improvement and optimization.
• Provide detailed reports and presentations to stakeholders, highlighting key performance indicators and recommendations for future campaigns.

Stakeholder & Agency Collaboration:

• Provide strategic leadership and direction to creative and media agencies, challenging them to deliver innovative and impactful campaigns that exceed expectations.
• Cultivate and maintain strong relationships with global stakeholders across Sales, Marketing, Digital, and Technology teams, ensuring seamless collaboration and alignment.
• Ensure all campaigns are aligned with local market priorities and contribute to the achievement of international business goals.

People Leadership & Team Development:

• Effectively manage and mentor a team of 1-2 digital marketing executives, fostering a collaborative and high-performing environment.
• Provide ongoing coaching, constructive feedback, and career development opportunities to support the professional growth of team members.

Essential Qualifications:

• Demonstrated experience in people management and a proven track record of successfully leading digital marketing campaigns across multiple channels.
• Strong analytical skills and proficiency in using data to optimize marketing strategies and drive measurable results.
• Exceptional ability to manage multiple projects simultaneously in a fast-paced and dynamic environment.
• Excellent communication, problem-solving, and stakeholder management skills.
• A customer-first mindset with a passion for innovation across media and creative channels.

Preferred Qualifications:

• Extensive experience in end-to-end ATL and digital campaign delivery.
• Experience working with diverse global teams and managing relationships with external agency partners.
• Proven ability to influence and collaborate effectively across cultures and functions.

What American Express Offers:

• Competitive base salaries and performance-based bonus incentives.
• Comprehensive health, dental, vision, and life insurance benefits.
• Retirement and financial well-being support programs.
• Generous paid parental leave policies.
• Flexible hybrid, onsite, or virtual work arrangements to support work-life balance.
• Access to wellness centers and mental health support programs.
• Extensive career development, coaching, and training opportunities.

Ready to Make a Global Impact?

Join our team of innovators and contribute to delivering exceptional customer experiences across global markets. Apply today and help us shape the future of merchant engagement.

American Express is committed to creating an inclusive and diverse workplace where everyone feels valued and respected. We are an equal opportunity employer.