How do you build your personal brand as an UK student?
Your UK university academic record is outstanding but how do you build your personal brand as an UK student? You think that it is good to go. But what does your student’s digital profile differentiate hundreds of candidates like you in same subject area in same specialisation? Enter 2022 post COVID19 where UK University students seeking for jobs on the basis of UK PSW Post study work visa is definitely finding the UK job market to be tough.
For these millennial and Generation Z students in UK, social media is their skin for connecting with friends. But it is being used as connectivity mainly, so how many UK university students leverage the power of an online presence intentionally. What is the use of personal branding ? Well in order to create a personal brand as an UK student? We at www.STUNITED.org help build your personal brand as an UK university student.
What is personal branding?
When students create their differentiating factor in their social circle, they’re not only showing their UK university degree, their UK degree specialisation but the self-concept in the marketing domain. So all of UK university skills, UK university academic achievements, and their personal strengths, is projected through their personality, values, and passions. Building a personal brand needs projection – by looks and appearance, communication style, and interactional behaviour though on paper it is invisible. Therefore, the University application process; and online presence – through social media, blogging platforms, and discussion forums. The way UK university students is perceived online is referred to as digital personal brand.
Why is digital personal branding important in UK university admissions process?
Almost all the employers check online profiles of potential employees. This is a stage for recruitment and selection strategy, as part of the company hiring process. But how widespread is this practice in the university admissions process? A survey showed that UK participants’ reservations about social media profiles, including the lack of transparency in their use in UK University admissions process. But until there are clear guidelines, UK students are not creating an intentional personal branding strategies it seems.
Intentionally creating personal branding reduces the risk of misinformation
A research journal published in the American Journal of Pharmaceutical Education considered the impact of not having an online identity, or not controlling it. “As digital communications become more prevalent, absence of an online presence could potentially send an unintended negative message that the individual is ill-equipped for digital communications. Future education efforts should not only focus on e-professionalism, but also stress the value of controlling one’s personal digital brand.”
Another study, published in the Canadian Medical Education Journal, looked at ‘’whether social media is used in undergraduate admissions in Canada. Although the medical colleges that took part recognised the potential unfairness and unreliability of using social media in decision-making, especially with the lack of guidelines, it was not used as primary screening for applicants, only to follow up on worrisome behaviour indicated in the application or interview.’’ But it is evident that intentional creation of personal branding reduces the risk of misinformation in the job market or at least the recruiters know who the applicant is, gauging from the University profile.
Personal branding showcases communication skills, passion and personality
In various sectors, such as science and health sectors it is important for the applicants who need to showcase as professionals, tell the work experience, need to project communicate capabilities. The public, whether informing, educating, campaigning, or fundraising. UK students demonstrating public communication skills through blogging and social media have an advantage. Personal branding showcases communication skills, passion and personality in true sense and the UK students can leverage personal branding to get UK PSW visa.
Building your personal brand as an UK student? Yes, if you have decided, then for UK art and design students, personal websites is ideal for showcasing art, photographic, or design work can provide evidence of a long-standing passion, as well as talent. UK students who love to travel as enthusiasts can write a UK travel blog, or showcase UK restaurant as a foodie, click architecture photos or shoot videos of favourite UK recipes, naturalists can write a nature diary in UK, while budding UK writers can share their short stories, poems, or plays.
How to build an authentic and unique personal brand
Thinking about personal branding requires to narrow down on the best personal branding agency in UK. If you are on a budget, then choose the affordable personal branding agency in UK. There are many who offer personal branding coach in UK with one-to-one help. UK job agencies are offering LinkedIn personal branding consultant UK, LinkedIn personal branding consultant Scotland, LinkedIn personal branding consultant Ireland helping international students to work out career aspirations. While there are wide options, matching who they are to what UK university course or UK career best suits their personality and talents is also important. While guidance from parents, peers, and UK professors is invaluable, the personal branding process takes time to build aligning the student expectation, goals to match the right study UK programme to the aspirational jobs in UK. The market trend is generally trending with personal branding in resume, personal branding in CV, personal branding for career growth in UK, personal branding for early career growth in UK, personal branding for mid career growth in UK.
CALL STUNITED (www.stunited.org) for personal branding and move ahead in your career in UK.
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